Legal Information

Alwan Color Expertise values transparency and understands that your privacy is important to you. Personal data that you provide us has been, is and will be used in a very careful way. We respect and value the privacy of all our current and prospective partners and customers. We will only collect and use personal data in the ways which are described below, and which are consistent with our obligations and your rights under the law.

Information About Us

Alwan Color Expertise is a private limited company registered in France.
Registered Office: 5 allée Alban Vistel, 69110 Sainte-Foy-lès-Lyon, France.
VAT number: FR 204 145 58635.
Data Protection Officer: Charlélie Chavot
Email address:
Telephone number: +33 (0)4 72 16 08 82.
Postal and trading addresses are the same as the Registered Office.

What does this notice cover?

This Privacy Policy page explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

What is Personal Data?

Personal data is defined by the European General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

In other words, personal data can be described as any information about you, which enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

You will find the personal data we use below.

What are your rights?

Under the GDPR, you have the following rights:

a) The right to know how we collect and use any of your personal data. This Privacy Policy should tell you everything you need to know, but if you need further information you can always contact us to find out more or to ask any questions using the contact details below.

b) The right to access the personal data we hold about you. We describe how to do this later in this page.

c) The right to check and to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please get in touch with us using the contact details below to find out more.

d) The right to be forgotten, in other words the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please get in touch with us using the contact details below to find out more.

e) The right to restrict or prevent the processing of your personal data.

f) The right to object to us using your personal data for a particular purpose or purposes.

g) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

h) Rights relating to automated decision-making and profiling. We do not use your personal data in this way. See below to find out more about how we use your personal data.

For more information about our use of your personal data or exercising your rights as outlined above, please get in touch with us using the contact details provided below.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

What personal data do we collect?

We may collect some or all of the following personal data and this may vary according to your relationship with us:

Business name;
Business address;
Email address;
Telephone number;
Job title;
Business web address;

Your personal data may be obtained from third party companies, as long as the data meets the GDPR requirements.

How we use your personal data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for one of the following purposes:

Providing and managing your account.

Supplying our products and services to you. Your personal details are required in order for us or our trusted local partner to enter into a contract with you.

Personalizing and tailoring our products and services for you.

Communicating with you. This may include responding to emails or calls from you.

Supplying you with information by email and/or by post that you have requested. You may unsubscribe or opt-out at any time by emailing us at or writing to us at our trading address.

With your permission, and where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone or post with information, news, and offers on our products and services. You will not be sent any unlawful marketing or spam. We will always work to protect your rights fully and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

We do not use automated systems for carrying out decision-making or profiling. Please get in touch with us to find out more using the contact details below.

How long will we keep your personal data?

We keep your personal data until you notify us otherwise. Our business model is based on trading software licenses to end users through a network of distributors and dealers worldwide. Therefore, we need to keep a trace of relationships and license holdings as long as the end users make use of our software.

How long will we keep your personal data?

We may store or transfer some or all of your personal data in countries that are not part of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). These are known as “third countries” and may not have data protection laws that are as strong as those in France and the EEA. This means that we will take additional steps in order to ensure that your personal data is treated just as safely and securely by our partners worldwide as it would be under the GDPR in France and the EEA.

Do we share your personal data?

If you want to check what personal data we have about you, you can ask us, using what is called a “subject access request” for details of that personal data and, if we do hold such personal data, for a copy of it.

All subject access requests should be made in writing and sent to

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example if you repeatedly ask for the same information) then we may charge you to cover our administrative costs in responding.

We will do our best to respond to your subject access request within seven working days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

How can you contact us?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details (for the attention of Charlélie Chavot).

Email address:

Telephone number: +33 (0)4 72 16 08 82

Address: 5 allée Alban Vistel, 69110 Sainte-Foy-lès-Lyon, France.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. Changes may be necessary, for example, if the law changes, or if we change our business in a way which affects personal data protection.

Any changes will be made available on our website.

Last updated: January 10, 2023

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